HOKA is doing some of the most interesting work in collaborations today, yet I don't think the story translates particularly well to runners. More broadly, I don't think Paris Fashion Week is very legible to the running community, even though I believe it's quietly shaping the future of the products we wear.
Diadora has spotlighted the Gara Carbon 3 as part of its summer running lineup, positioning the performance road shoe for runners training and racing in warm conditions.
Nike has spent decades building one of the deepest archives in footwear. For sneakerheads, the company must have warehouses full of forgotten prototypes, old running shoes, and abandoned ideas that occasionally get pulled back into the light.
NNormal has revealed that Kilian Jornet will test two unreleased products at this year's Western States 100
SOAR Running has released No Boundaries, a new film directed by Paul Calver exploring the fluid nature of modern running.
The Kipsummit Max does not behave like an entry-level product. It behaves like a company realizing it no longer needs to imitate the category to participate in it.
Arc’teryx has announced Groundwork, a new city-to-trail running program designed to help urban runners build the skills and confidence needed to transition from roads to trails.
Rachel Entrekin’s Cocodona win was not a brand-made breakout. It was the moment her greatness became impossible to ignore.
