Rachel Entrekin, Norda, and the Sponsorship Story Trail Running Needed
Rachel Entrekin’s Cocodona win was not a brand-made breakout. It was the moment her greatness became impossible to ignore.
Rachel Entrekin’s Cocodona win was not a brand-made breakout. It was the moment her greatness became impossible to ignore.
Trail running shoes have become increasingly serious objects and the 4t2 sayonara confronts it.
Canadian trail running brand Norda has extended its partnership with ultrarunner Rachel Entrekin through 2029.
Klättermusen feels different. Not because it rejects performance entirely, but because performance does not appear to sit at the center of its identity.
The Cascadia Elite proves that Brooks is trying to win the customer before they even try them on.
For years, Decathlon sat outside the core of trail running culture and the Kipsummit Max puts them squarely in it.
I thought I was going to run the 2025 EcoTrail Paris 80k in the Norda 005s but last I switched to Nike Zegama 1.
Trail running has always framed itself as separate and the Adidas Terrex Agravic TT supports it.
I didn’t take Kiprun's trail running shoes seriously. Not because the shoes were bad they just weren’t in the conversation but the Kiprun Kipsummit Max shoes changed that. This isn’t a traditional running shoe review.
The Norda 001a does not split the difference between design and trail running performance.