norda Extends Partnership with Rachel Entrekin

By

May 18, 2026

Canadian trail running brand Norda has extended its partnership with ultrarunner Rachel Entrekin through 2029.

Entrekin joined the Norda Trail Team in late 2025 and has since emerged as one of the sport’s most dominant athletes. Her 2026 season included a historic victory at the Cocodona 250, where she became the first woman to win the race outright while setting a new overall course record.

According to Norda, Entrekin raced Cocodona in the forthcoming Norda 055, which is scheduled for release later this summer.

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The partnership extension will keep Entrekin on Norda’s athlete roster as the brand continues development of its trail running footwear lineup.

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Written by Josh Rosenthal

Josh Rosenthal is the founder of Borderlands, an editorial media company built around trail running, ultrarunning, and the culture surrounding the sport. Through essays, films, interviews, and the Borderlands Trail + Ultra Running Podcast, he is building Borderlands into a media institution for deeper stories, sharper counterpoints, and a fuller celebration of trail running. His work brings taste, curiosity, and cultural analysis to a sport often covered through race results, gear, and athlete-led narratives.