the Heart of Trail Running™

est 2022

Borderlands is a venn diagram.

The overlap of everyday life and our trail running obsession.

The everyrunner™ isn’t fighting for podiums, they’re simply alchemists with their calendars.

Yes, perhaps a few of us will land on a podium but if we don’t, our shoes will still be dirty from trails.

Josh Rosenthal started Borderlands Trail Running in 2022 after 10 years of below average ultrarunning. He looked around and realized that it was people like him who were paying full price for gear but their stories weren’t being told as much.

More Essays →

Impressions of Klattermusen,
Rachel Entrekein and the Story Trail Running Needed,
The Curious Case of Emory Atterberry

He set out to tell the stories and highlight his view of the beautiful sport.

Since then its evolved into a media company with the Borderlands Podcast Network, Borderlands.cc, Wylder, and Open Range Races.

Continue Reading:

Written by Josh Rosenthal

Josh Rosenthal is the founder of Borderlands, an editorial media company built around trail running, ultrarunning, and the culture surrounding the sport. Through essays, films, interviews, and the Borderlands Trail + Ultra Running Podcast, he is building Borderlands into a media institution for deeper stories, sharper counterpoints, and a fuller celebration of trail running. His work brings taste, curiosity, and cultural analysis to a sport often covered through race results, gear, and athlete-led narratives.