These trail running essays examine what actually drives the sport beneath the surface.
They break down the forces shaping trail running, from culture and participation to brands and incentives.
What endurance looks like when performance stops mattering
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Essential Reading
The Heart of Trail Running at the 24 Hour World Champs
How Do Trail Runners Become Trail Runners?
No one in trail running can clearly answer a pretty simple question: how do people actually find the sport?
Trail Running Has a Fan Problem
Trail running is growing fast, but is it actually scaling?
Clarification about Camille Herron, Wikipedia, and lululemon
I want to take a moment to clarify a few points from a previous conversation on the Borderlands Trail and Ultra Running Podcast regarding
Why Trail Running Feels Like Skateboarding but Isn’t
Trail running culture is starting to look a lot like skateboarding. Crews, aesthetics, and a more raw identity. But if you’ve ever wondered whether
Why “Luxury Running Brands” Feels Strange in Ultrarunning
For most of its history, ultrarunning hasn’t been a gear culture. It’s been a movement culture. The run mattered. Everything else was secondary. How
The Curious Case of Emory Atterberry
Then the injury during his senior year at West Texas State. The NFL dream gone. The degree in computer information systems. The corporate job in