TUDOR Signs Four Elite Trail Runners as Brand Ambassadors

July 6, 2026
08:46am Mountain Time

Swiss watchmaker TUDOR has expanded its ambassador roster with the addition of four of trail running’s top athletes: Courtney Dauwalter, Miao Yao, Rémi Bonnet, and Baptiste Chassagne.

The announcement marks a deeper investment in trail running for the luxury watch brand, which says the athletes embody its “Born to Dare” philosophy. While elite runners rarely compete wearing mechanical watches, TUDOR said the partnership is intended to celebrate achievement rather than serve as race equipment.

The new ambassadors represent some of the sport’s most accomplished competitors, with victories spanning Western States, UTMB, Golden Trail World Series events, and other major international races.

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Written by

Josh Rosenthal is the founder of Borderlands, an editorial media company built around trail running, ultrarunning, and the culture surrounding the sport. Through essays, films, interviews, and the Borderlands Trail + Ultra Running Podcast, he is building Borderlands into a media institution for deeper stories, sharper counterpoints, and a fuller celebration of trail running. His work brings taste, curiosity, and cultural analysis to a sport often covered through race results, gear, and athlete-led narratives.