Salomon Opens Flatiron Flagship as Trail Running Continues to Shape Urban Retail

July 2, 2026
08:00am Mountain Time

Salomon has opened a new flagship store in New York City’s Flatiron District, expanding its presence in one of the world’s largest running markets.

The new location will serve as a community hub, hosting run clubs, training sessions, athlete appearances, and events designed to connect with New York’s running community. The store also supports Salomon’s S/PLUS membership program through exclusive programming and product access.

The opening reflects Salomon’s continued investment in running as the category drives growth beyond the brand’s mountain sports heritage. Located at 141 Fifth Avenue, the flagship represents Salomon’s largest retail presence in New York and underscores the growing influence of trail running culture on mainstream performance and lifestyle retail.

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Written by

Josh Rosenthal is the founder of Borderlands, an editorial media company built around trail running, ultrarunning, and the culture surrounding the sport. Through essays, films, interviews, and the Borderlands Trail + Ultra Running Podcast, he is building Borderlands into a media institution for deeper stories, sharper counterpoints, and a fuller celebration of trail running. His work brings taste, curiosity, and cultural analysis to a sport often covered through race results, gear, and athlete-led narratives.