Race the Seine River | Paris Fashion Week

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Thanks to Aire Libre (Discover the World Through Running) and Naked Sports Innovations, we raced the Seine River at Paris Fashion Week.

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The running movement at Paris Fashion Week is driven by a love of running.

Every brand, every entrepreneur, every event in one way or another celebrated running in its own voice.

We hosted Cadence Runners to Race the Seine where Naked Sports Innovations showed off its new City Belt for the first time. Naked makes the most popular and useful running belt in the world seen on more podiums than any other hydration product.

Thanks to Christian Brecheis of Near Earth for story telling through photos.

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Written by Josh Rosenthal

Josh Rosenthal is the founder of Borderlands, an editorial media company built around trail running, ultrarunning, and the culture surrounding the sport. Through essays, films, interviews, and the Borderlands Trail + Ultra Running Podcast, he is building Borderlands into a media institution for deeper stories, sharper counterpoints, and a fuller celebration of trail running. His work brings taste, curiosity, and cultural analysis to a sport often covered through race results, gear, and athlete-led narratives.