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Josh Rosenthal started podcasting in 2022 after trying to buy ad space on some other podcasts for Borderlands’ first documentary called DFL BEFORE DNF about how Jeremy Cox finished the 2019 Buffalo 100 after the finish line was torn down.

Not one podcast would take his offer to buy ad space prompting him to simply start his own in one of his many attempts to open the gates wider for more view points in trail running.

As a musician, Josh released 10 albums and toured nationally.  He felt comfortable in front of mic eventually discovering that the podcast brought out a side of him not visible since his days on the stage.

As the founder of Borderlands he splits his time between building it behind the scenes and building it on the screen (and mic).

His curiosity allows him to chase all sorts of topics (see podcast archives) all centered around trail running most often understanding how someone keeps going when they want to quit.