HOKA documentary ‘Learning to Fly’ premieres on Prime Video September 24, 2026

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September 24, 2026

10:35am Mountain Time

HOKA documentary "Learning to Fly" premieres on Prime Video September 24, 2026. Directed by Max Lowe and produced by Evan Hayes, the film follows photographer Aisha McAdams as she documents HOKA athletes Jim Walmsley and Vincent Bouillard competing at the Western States Endurance Run and Ultra-Trail du Mont-Blanc (UTMB).

Learning to Fly will be available globally on Prime Video following a limited theatrical run and a series of private screenings, including events hosted for REI and Scheels.

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Written by Josh Rosenthal

Josh Rosenthal is the founder of Borderlands, an editorial media company built around trail running, ultrarunning, and the culture surrounding the sport. Through essays, films, interviews, and the Borderlands Trail + Ultra Running Podcast, he is building Borderlands into a media institution for deeper stories, sharper counterpoints, and a fuller celebration of trail running. His work brings taste, curiosity, and cultural analysis to a sport often covered through race results, gear, and athlete-led narratives.