Borderlands @ IRX Amsterdam | Booth H26

Borderlands x Like the Wind at International Running Expo in Amsterdam | Nov 4 & 5

Borderlands is joining IRX in its first year of operation.

It makes sense. So much of the EMEA markets travel to the USA for TRE every year when they’re doing business that could be done in the EU.

So Raccoon Events kicked off IRX in hopes of seeing a more regional effort in networking and supporting the industry in growing.

See you there.

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Written by Josh Rosenthal

Josh Rosenthal is the founder of Borderlands, an editorial media company built around trail running, ultrarunning, and the culture surrounding the sport. Through essays, films, interviews, and the Borderlands Trail + Ultra Running Podcast, he is building Borderlands into a media institution for deeper stories, sharper counterpoints, and a fuller celebration of trail running. His work brings taste, curiosity, and cultural analysis to a sport often covered through race results, gear, and athlete-led narratives.