Borderlands x The Running Event

Hello, this is Borderlands Trail Running.

In some ways its taking shape, in others its exactly what we dreamed, and still others its a complete surprise.   It’s nice to meet you and would love to have you jump in for the journey.

Mission

Our mission is to be The Heart of Trail Running™.  Most media outlets lead with performance.  We believe that great performances are only possible from deep hearts.  We believe that great performances for most are in the eye of the performer.

We want to see and know the heart behind the effort.

This sport is wild and hard and purifying.

Its heart that makes it so damn interesting.

 



 

Media

High Tones

Sam Lohse + I dive deep into the world of Premium Performance brands and run culture to tell the stories from the runner’s perspective.   We want to activate anywhere the community gathers.

Trail Races

We have an event organization called Open Range Races that hosts trail races in the stunning foothills of Salt lake City.

Salt Lake Foothills Trail Races

Started in 2023, this race is designed to show off our beautiful trails.  It’s a bona fide trail race with epic downtown views and uninterupted views of nature.  But don’t let this flowery talk fool you, the fight is real.  Tons of gain and zero shade.

Join us.

Fall Fiasco

By nature we’re pretty weird and the Salt Lake Foothills Trail Races is designed to scale and grow and be appealing to the masses.  The fall fiasco embraces our weirdness.  Its a big trail race and it will be a fiasco.

Fall 2026. More to come.

Wylder [mobile app]

Wylder is our mobile app that matches runners with run clubs and group runs.  3.0 is coming where we support in the gamification of run clubs through competition.  3.o will allow run club managers can seemlessly monetize their clubs.