Paris Fashion Week
& WSER Coverage
June 24 - 30, 2025
Discover the World Through Running.
Run. Ride. Roam.
Blood + Beauty is Borderlands' week-long celebration uniting two vibrant running worlds: the high-style energy of Paris Fashion Week and the gritty spirit of Western States.
Our mission?
To captivate runners immersed in PFW and introduce them to WSER’s rugged trails, while inviting WSER diehards to appreciate running as a canvas for self-expression.
Race the Seine @PFW
Join us for a late night race along the Seine River presented by Naked Sports Innovations with prizes from Soar Running + Near Earth.
WSER - PreGame Show on INstagram Live.
Follow Josh + Brian from Bad Runners Take through all the narratives they’ll be covering during the race.
Made Men vs the Associates, 200 Mile Specialists, the Over 50 AG record, + more.
WSER - In Race Coverage. Every hour on the hour.
Josh + Brian will jump on IG live every hour on the hour to supplement the live race coverage coming from the event.
We’ll give you updates on our narratives every hour on the hour plus a different analysis on what you’re seeing from the main coverage.
WSER - PostGame Coverage
Josh + Brian will jump on IG live every hour on the hour to supplement the live race coverage coming from the event.
We’ll give you updates on our narratives every hour on the hour plus a different analysis on what you’re seeing from the main coverage.