the Heart of Trail Running™
est 2022
Borderlands is a venn diagram.
The overlap of everyday life and our trail running obsession.
The everyrunner™ isn’t fighting for podiums, they’re simply alchemists with their calendars.
Yes, perhaps a few of us will land on a podium but if we don’t, our shoes will still be dirty from trails.
Josh Rosenthal started Borderlands Trail Running in 2022 after 10 years of below average ultrarunning. He looked around and realized that it was people like him who were paying full price for gear but their stories weren’t being told as much.
He set out to tell the stories and highlight his view of the beautiful sport.
Since then its evolved into a media company with the Borderlands Podcast Network, Borderlands.cc, Wylder, and Open Range Races.
