Borderlands Trail Running is entering into a new era focused on serving the trail running community.  We think that elevating our media efforts, mobile app technology, trail races, and coverage of run culture in general in our own unique voice serves a large swath of the community hungry for an alternative voice.

We started in spring 2022 with the mission to be the heart of trail running.  Plenty of trail running businesses are nailing performance-first media.  We so heart-first.  The stuff that inspires us, makes us think, challenges us to change for the better.

The Former Era

In our first three years you witnessed us throw a massive amount of shit against the wall to see what sticks.  Often you were surprised by the new topics and voices on the platform giving you whiplash at times – just when you thought it was safe to listen to every podcast episode, we started talking about something new that you didn’t expect.

While the last thing we wanted to do was confuse you, this effort in casting a wide net was intentional to see what works and what doesn’t.

We found that a lot of our content and creators worked well on their own, but packaged up into one feed was a little confusing.

The New Era

‘The Heart of Trail Running‘ has its place in every facet of trail running (and running in general) but we are now separating content in a way that allows you to directly engage with the content and personalities that you want the most.

Podcasts

We are moving from one single podcast feed to the Borderlands Podcast Network.

Borderlands Trail +Ultra Running Podcast – Josh Rosenthal hosts the original podcast on the network. It’s designed to be the epicenter of all Borderlands activity.

Content focus:

1. 1. Professional Trail Running
   2. Runner Nutrition
   3. Shoe Deep Dives
   4. Curious Interviews

Wolfie’s World

Brian Peterson hosts Wolfie’s World curated to his taste and style.  Brian brings a fresh take that can be surprising.  But at his core he is committed to rebuilding anything he tears down.

Content Focus:

1. 1. Anything Wolfie finds interesting
   2. Runner growth + encouragement
   3. Urgent News: Wolfie 911

La French Trail

Our new French language podcast will bring Borderlands’ ethos and contextualize it for the French audience.  Josh lives in France and wants to serve the running community there specifically as it is the world capital of our great sport.

High Tones

Inky Steve, Josh, + Sam Lohse will all have their voice in this podcast focused on trail running culture and commentary.

Content Focus:

1. 1. Fashion / Premium Performance Commentary
   2. Shoe Reviews from a heart-first perspective
   3. Run Culture highlights
   4. Round Ups

Full Price Athlete

Kade Wilcox hosts a new podcast about the runners who pay full price for everything.  He’s not trying to become a creator and do brand deals and get everything for free.  He’s got a great job and a family he loves.  He just wants to follow his ambition.

Content Focus:

1. 1. Moab 240 mental and physical preparation
   2. BPN Culture
   3. Insights from blue-collar runners

Races

Open Range Races put on separate races in the foothills of Salt Lake City with the aim of showing off the most beautiful urban-meets-trail trail system in America.

Salt Lake Foothills Trail Races

10k | half marathon | 50k | 50 miler

We start at the iconic BST trailhead near Hogle Zoo where runners work their way via huge gain and loss through the foothills.  Our flagship race, the 50k, is a sneaky 6,700′ (2,000 m) of gain.

The 50k Fiasco

Coming fall 2026.  It’s exactly as it sounds.  A fiasco.