TJ Bottom | Trail Runner + City Dweller
TJ is something of a legend in Salt Lake City for his involvement with so many iconic outdoor brands over the years and the kindness with which he handles himself.
TJ is something of a legend in Salt Lake City for his involvement with so many iconic outdoor brands over the years and the kindness with which he handles himself.
Ben and I set out to create a documentary with zero footage from the race.
I just emerged from 35 episodes in preparation for running Zion 100 and I now was moving into a season of talking founders. As I was preparing to move to France at the time, I thought it would be interesting to deep dive into SATISFY's ethos and Brice kindly obliged.
Brian Peterson is the man behind Wolfie's World. Think Steven Prefontaine paired with a redemptive Anthony Bourdain. Bourdain often torched things he didn't like and left it to burn. Wolfie might critque but he's also committed to rebuilding.
Open Range Races was born at Beer Bar in Salt Lake City when Joey Hendrix, Jared Wright, and I were talking about trail races in the foothills of Salt Lake City. Most notably that there were none.
[vc_row][vc_column][vc_column_text css=""] It's odd to share this stuff externally. Ideally the brand 'shows' this kind of content it rather than me 'telling'. Great brands know how to seed language into their audiences. And sometimes. no matter the noble brand intentions, audiences still read something completely different. In the end, Borderlands is what you say it is, not what I say it is. I put this here for those who (a) enjoy seeing this sort of content and (b) to show you what I am aspiring to at Borderlands. Vision Vision is seasonal and numerical in nature. It is objective. I will know for certain whether or not Borderlands has
[vc_row][vc_column][vc_column_text css=""] What’s stirring in a person’s soul that leads them to run after never running before? Perhaps they see an aging person in their stage of life (a partner + kids + a mortgage + a job they like or don’t like) running as free as they did in high school whether on a track or cross country or for no sport at all. Some days we’re worn down by noble responsibility that fills our calendars. Each plate we spin feels like sentimental fine china. Or maybe its not plates, its an endless Rupe Goldberg machine that moves only its own speed. But the machine
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CAYL, or Climb As You Love, is a brand out of Korea that specializes in technical, outdoor apparel. Over the past few years, CAYL has continued to build out its run line, with an emphasize on functional gear.
As Borderlands grows, so do the number of voices you'll read and hear. There are many recurring guests but these are the mainstays currently. And there are more in the pipeline.