Home2025 (Page 2)

August 2025

[vc_row][vc_column][vc_column_text css=""] It's odd to share this stuff externally. Ideally the brand 'shows' this kind of content it rather than me 'telling'. Great brands know how to seed language into their audiences.  And sometimes. no matter the noble brand intentions, audiences still read something completely different. In the end, Borderlands is what you say it is, not what I say it is. I put this here for those who (a) enjoy seeing this sort of content and (b) to show you what I am aspiring to at Borderlands. Vision Vision is seasonal and numerical in nature.  It is objective.  I will know for certain whether or not Borderlands has

[vc_row][vc_column][vc_column_text css=""] What’s stirring in a person’s soul that leads them to run after never running before? Perhaps they see an aging person in their stage of life (a partner + kids + a mortgage + a job they like or don’t like) running as free as they did in high school whether on a track or cross country or for no sport at all. Some days we’re worn down by noble responsibility that fills our calendars. Each plate we spin feels like sentimental fine china. Or maybe its not plates, its an endless Rupe Goldberg machine that moves only its own speed. But the machine