Brian Peterson is the man behind Wolfie's World. Think Steven Prefontaine paired with a redemptive Anthony Bourdain. Bourdain often torched things he didn't like and left it to burn. Wolfie might critque but he's also committed to rebuilding.
Open Range Races was born at Beer Bar in Salt Lake City when Joey Hendrix, Jared Wright, and I were talking about trail races in the foothills of Salt Lake City. Most notably that there were none.
[vc_row][vc_column][vc_column_text css=""] It's odd to share this stuff externally. Ideally the brand 'shows' this kind of content it rather than me 'telling'. Great brands know how to seed language into their audiences. And sometimes. no matter the noble brand intentions, audiences still read something completely different. In the end, Borderlands is what you say it is, not what I say it is. I put this here for those who (a) enjoy seeing this sort of content and (b) to show you what I am aspiring to at Borderlands. Vision Vision is seasonal and numerical in nature. It is objective. I will know for certain whether or not Borderlands has
[vc_row][vc_column][vc_column_text css=""] What’s stirring in a person’s soul that leads them to run after never running before? Perhaps they see an aging person in their stage of life (a partner + kids + a mortgage + a job they like or don’t like) running as free as they did in high school whether on a track or cross country or for no sport at all. Some days we’re worn down by noble responsibility that fills our calendars. Each plate we spin feels like sentimental fine china. Or maybe its not plates, its an endless Rupe Goldberg machine that moves only its own speed. But the machine
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CAYL, or Climb As You Love, is a brand out of Korea that specializes in technical, outdoor apparel. Over the past few years, CAYL has continued to build out its run line, with an emphasize on functional gear.
As Borderlands grows, so do the number of voices you'll read and hear. There are many recurring guests but these are the mainstays currently. And there are more in the pipeline.
Based in Stockholm, Sweden, Unna believes in inspiring movement at any level. Led by Founder/Designer John-Ruben, the SS26 collection we previewed contained the same amount of bubbly personality that emanated through him, leading to a great conversation that went beyond the garments.
Borderlands Trail Running is entering into a new era focused on elevating our media efforts, mobile app technology, trail races, and coverage of run culture in general.
Thanks to Aire Libre (Discover the World Through Running) and Naked Sports Innovations, we raced the Seine River at Paris Fashion Week. —— The running movement at Paris Fashion Week is driven by a love of running. Every brand, every entrepreneur, every event in one way or another celebrated running in its own voice. We hosted Cadence Runners to Race the Seine where Naked Sports Innovations showed off its new City Belt for the first time. Naked makes the most popular and useful running belt in the world seen on more podiums than any other hydration product. Thanks to Christian Brecheis of Near Earth for
