Nobody plans to become an ultra runner. There’s no clear path into the sport, no obvious starting point, and most people don’t grow up anywhere near it. So how do people actually find their way here?In this conversation, Josh sits down with Emory Atterberry, founder of Hyperlyte Liquid Performance, and rising ultrarunner Cade Michael to explore how three people from the same unlikely place all ended up in the sport. What emerges is a deeper look at rebellion, isolation, and why some people feel pulled toward something harder.This one’s for anyone trying to understand where ultrarunners really come from. Subscribe
Trail running is growing fast, but is it actually scaling? If you’ve ever felt like the sport looks bigger than it is, or struggled to follow it as a fan, this episode breaks down why. This is for runners and industry insiders trying to understand what’s really happening beneath the surface of trail running’s growth.Josh unpacks the difference between participation and fandom, why brand investment is propping up the pro layer, and what’s missing for the sport to become something people actually follow. Western States and UTMB become the proving ground for a bigger question that could define the future of trail running.This one’s for the runners who love the sport and want to understand where it’s actually headed.Please give us a follow, rate the podcast, and give a review.Topics / Timestamps00:11 - The Illusion of Growth in Trail Running02:05 - Understanding the Growth of Trail Running03:33 - The Emergence of Fandom in Sports06:58 - The Disconnect Between Fans and Athletes08:18 - The Evolution of Running Culture10:38 - The Importance of Fandom in SportsResources / LinksSalt Lake Foothills Trail Races Josh Rosenthal on IGBorderlands.ccLa French TrailHigh TonesSubwhateverRelated EpisodesUltra Running isn't Just RunningWhy Trail Running Feels Like Skateboarding but Isn'tPresented by Kiprun.----Borderlands explores trail running through culture, media, and the forces shaping it.Watch on YouTubeRead on SubstackListen on any podcast platformBelong one Wylder, our community layer - iOS or AndroidMore at borderlands.cc
Trail running and running culture go beyond training plans, races, and performance. Raziq Rauf explains why running isn’t just a sport, but a reflection of identity, place, community, and modern running culture.Raziq is the author of This Is Running and writes the newsletter Running Sucks. In this episode, we talk about running as culture, not just competition: place, community, creativity, solitude, fashion, consumerism, and why a run can change the person who started it. We also get into Haruki Murakami, narrative writing, run clubs, The Speed Project, and the strange modern shift from running as a sport to running as a lifestyle.This episode is for runners who care about the meaning of the sport, not just the metrics.Please give us a follow, rate the podcast, and give a review.Topics / Timestamps00:00 - The Deeper Meaning of Running01:12 - The Meaning of Running15:19 - The Evolution of Running Culture16:43 - Shifting Perspectives on Running Culture25:02 - Running as a Radical Act30:50 - The Intersection of Running and Self-Improvement43:01 - Exploring Creativity in Running46:05 - The Solitude of Running and CreativityResources / LinksRaz Rauf on IGRunning SucksThis Is Running, Raz's new bookThumbnail photo by Carly PalmourJosh Rosenthal on IGBorderlands.ccLa French TrailHigh TonesSubwhateverRelated EpisodesUltra Running isn't Just RunningWhy Trail Running Isn't SkateboardingPresented by Kiprun.----Find us at Borderlands.cc and sign up for the newsletter.Want to run in the Salt Lake area? Check out the Salt Lake Foothills Trail Races happening May 30, 2026.And if you haven't checked out Wylder yet, it's worth a look. iOS or Android
Kiprun used to feel like an entry-level running brand, not one serious runners would put in the same conversation as the best trail running shoes in the sport. If you’re curious how a brand changes that perception and what it looks like when a running company genuinely reinvents itself this episode is for you.Josh sits down with Inky Steve to break down the shift they’re seeing at Kiprun through the Kipsummit Max, Kipsummit Race, and the broader portfolio now taking shape under Decathlon. They get into stigma, design, price, performance, and why this feels less like a one-off good shoe and more like a brand returning with a completely different level of intent.This one’s for runners who care about shoes, design, and where the culture is moving.Please give us a follow, rate the podcast, and give a review.Topics / Timestamps00:00 - The Rise of Kiprun04:33 - The Transformation of Kiprun Shoes09:37 - The Evolution of Trail Running Shoes15:27 - Running Shoes and Innovations18:58 - Kiprun's Kipsummit Race Shoe21:06 - The Evolution of Trail Running ShoesResources / LinksKiprun Kipsummit RaceKiprun Kipsummit MaxJosh Rosenthal on IGBorderlands.ccLa French TrailHigh TonesSubwhateverPresented by Kiprun.----Find us at Borderlands.cc and sign up for the newsletter.Want to run in the Salt Lake area? Check out the Salt Lake Foothills Trail Races happening May 30, 2026.And if you haven't checked out Wylder yet, it's worth a look. iOS or Android
Ultra running reveals what happens when race plans fail, training falls apart, and things don’t go the way we want. Running helps strip away all the things we distract ourselves with and forces us to stand face to face with them.In this conversation with Mike Kratzer, a former DJ turned runner, we explore what happens when there’s nothing left to hide. From quitting drinking without rock bottom to rejecting the sameness of modern running culture, this is about what running reveals when you stop trying to be someone and just are.This one’s for runners who enjoy running culture and thinking
Why do people run 100 miles and keep coming back to ultra running even after it hurts, slows them down, and offers no obvious reward? If you’ve ever been curious about ultra running or felt the pull toward doing something hard without fully understanding why, this conversation is for you.In this episode, Billy Yang helps unpack what draws people into ultra running and what they’re actually searching for out there. It’s less about racing and more about identity, suffering, and the deeper reasons people choose to keep going.For runners and anyone trying to understand why we choose hard things.Please give us a follow, rate the podcast, and give a review.Topics / Timestamps00:00 Why Would ANYONE Run 100 Miles05:55 The Journey of the Soul in Ultra Running09:01 The Power of Storytelling in Sports16:08 Exploring the Stories Behind the Sport23:02 Why Do We Keep Going Back to the 100 Mile Starting Line28:11 Reframing Your 'Why'30:30 Ultra Running is the Great EqualizerResources / LinksThe Why by Billy Yang"Nike Boys" DocI Finally Conquered 100 MilesRelated EpisodesNils Arend, TSP FounderScott Jurek, Has Ultra Running Become too Polished?Presented by Kiprun.----Find us at Borderlands.cc and sign up for the newsletter.Want to run in the Salt Lake area? Check out the Salt Lake Foothills Trail Races happening May 30, 2026.And if you haven't checked out Wylder yet, it's worth a look. iOS or Android
Trail running culture is starting to look a lot like skateboarding—crews, aesthetics, a more raw identity.But if you’ve ever wondered whether that comparison actually holds up, this episode breaks it down.There’s a reason the connection feels right—and a deeper reason it might not be. This isn’t about dismissing what’s happening in running, but trying to understand what it actually is.This episode is for runners who care about the culture of the sport, not just the miles.Please give us a follow, rate the podcast, and give a review.Presented by Kiprun.Topics / Timestamps1:20 Culture and Identity in Trail Running4:19 The Shift from
Many runners come to ultrarunning through performance, but what happens when running comes after everything else falls apart? This episode explores how sobriety, loss, and identity shape the path into ultrarunning and what it actually looks like to rebuild a life from the ground up.Josh sits down with Tommie Runz to trace the arc from heavy drinking and personal collapse to running across the desert from Los Angeles to Las Vegas, and eventually into ultrarunning. The conversation moves through early sobriety, community, and the tension between commitment and loss, including missing his best friend’s funeral during that run revealing how
Ultrarunning is evolving and growing fast and with that growth, ultra running feels different. Josh digs into how the sport is changing as it becomes more competitive, more visible, and more professional than ever before and asks whether something essential is being lost along the way. From duct-taped water bottles and campfire start lines to global races with thousands of runners and highly engineered gear, this episode explores what that shift really means. From the rise of new brands and technologies to the increasing professionalization of the sport, the conversation looks at what we’ve gained—and what we might be leaving
If you've ever wondered why luxury running brands suddenly started appearing in ultrarunning—a sport built on dirtbag ethos, thrift-store gear, and anti-status culture—this episode explores the tension behind it.Josh unpacks where the idea of luxury collides with traditional ultrarunning culture, what actually defines a luxury running brand, and why some runners see it as evolution while others see it as a threat to the identity of the sport. At the center is a deeper question: is ultrarunning defined by what you wear, or simply by the act of running ultras?For trail and ultrarunners curious about how culture, identity, and authenticity
