Fractel launches Rockies Collection of UPF sun-protective apparel

August 13, 2026

8:00am Mountain Time

Fractel has expanded its technical apparel lineup with the Rockies Collection, introducing new colorways across its sun-protective apparel and headwear. Inspired by the Colorado Rockies, the collection brings together Fractel’s UPF-rated apparel and headwear and, the company says, continues the brand’s move beyond performance running into the broader outdoor adventure space.

Central pieces are the UPF50+ Sun Hoodie, a lightweight technical layer with breathable construction, UPF50+ protection and details for running and hiking, and the UPF30+ Adventure Shirt, a technical collared shirt with lightweight fabric, UPF30+ protection and a versatile silhouette for trail, travel and everyday wear.

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Josh Rosenthal is the founder of Borderlands, an editorial media company built around trail running, ultrarunning, and the culture surrounding the sport. Through essays, films, interviews, and the Borderlands Trail + Ultra Running Podcast, he is building Borderlands into a media institution for deeper stories, sharper counterpoints, and a fuller celebration of trail running. His work brings taste, curiosity, and cultural analysis to a sport often covered through race results, gear, and athlete-led narratives.