Jesse Rich, Trail Runner City Dweller [video]

Before the ultratrail running boom of the great Mountain West city of Salt Lake City, there was Jesse Rich (and before Jesse there were many unknown legends who fit this profile).

Jesse works hard, juggles a family and all the responsibilities of the modernd day man.

But he still finds time to train and hit big goals. He’s won several races including Run Rabbit Run, but that’s not the whole story.

Trail Runner, City Dweller is a Borderlands series about runners with city lives and trail running obsession. Jesse Rich is a coach and nutritionist for Evoke Endurance where he works with everyday athletes and greats like Tom Evans and Jasmine Lowther.

Jesse Rich Runs on a Track
Written by

Josh Rosenthal is the founder of Borderlands, an editorial media company built around trail running, ultrarunning, and the culture surrounding the sport. Through essays, films, interviews, and the Borderlands Trail + Ultra Running Podcast, he is building Borderlands into a media institution for deeper stories, sharper counterpoints, and a fuller celebration of trail running. His work brings taste, curiosity, and cultural analysis to a sport often covered through race results, gear, and athlete-led narratives.